Although local lockdowns are now in place across parts of the UK, businesses are already planning hard for the future and concentrating on how they can win back customers after restrictions end. So what strategies can you employ to encourage customers back to your business in these challenging times? Depending on your business and industry, different measures will apply but these are some useful ideas to consider:
Make a noise
If you are able to open up your business, then make a noise about it! Go to social media, use targeted online advertising, get a story in the press, advertise locally – do what you need to in order to tell customers that you are open for business and keen to welcome them through the doors (even if they are virtual doors!)
Show that you’re safe
Safety is a big selling point to nervous customers who want to avoid the risks of Covid. Share your procedures, show a video tour of your premises, explain how everything is clean and what protocols are in place to safeguard customers. This will provide trust and reassurance in your brand.
Share a promotion
Now is a great time for a promotion to incentivise purchases. Have a promotion for new and existing loyal customers alike. You could offer money off a purchase or run a competition to encourage social media shares.
It’s natural that customers will have more questions than usual at this difficult time, so make sure you have customer services advisors on hand to answer queries via the phone, email, social media and so forth. This will show that you are proactive and reliable – and genuinely open and ready for business.
It’s important to be ready to respond to the changing situation with Covid and to anticipate what your customers need and want. The better you can do this, the easier it will be to please your customers and meet their needs with your offering. Those businesses which can flex, pivot and adjust to changing conditions will find it far easier to survive in these challenging times.
Investing for success
Whatever your industry, investment is essential to the financial health of your business. Century Business Finance offers ready loans to businesses for any purpose, and from £10,000 to £150,000 to cover all needs. You can choose your loan term from 6 months through to 2 years, and pay no upfront fees. Even better, if you do decide to repay your loan early for any reason, there are no financial penalties.
The process is very quick and easy – we do everything online and don’t need face to face meetings. Simply complete a short application form which just asks some basic questions – submit and we’ll review it immediately for a decision. The funds can then be sent to you within 24 hours, so that you can move ahead with your business plans.
To access the business loans that you need to strengthen your business, apply online now or contact our friendly team with any questions that you might have.
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